Watneys Beer Competition

Relive the 1996 Ardennes Classics. From Amstel Gold Race to Liège–Bastogne–Liège, discover the tactics, riders and retro cycling jerseys that defined an era.

To celebrate 30 years of Prendas Ciclismo, we look back to 1996, a defining season in the history of the Tour of Flanders and Paris–Roubaix. From Michele Bartoli’s victory in Flanders to the dominant team performance by Mapei–GB in Roubaix, it was a year that captured the spirit of the cobbled Classics. This is the story of the races, the teams, and the jerseys that shaped our beginnings.

Step into the shoes of the pros this weekend at Prendas. Whether you’re chasing the knitted innovation of DMT as seen on the feet of Tadej Pogačar, the relentless precision of the Shimano S-Phyre, or the deep cycling heritage of Mavic, now is the time to upgrade. We’re offering a 20% discount across these three iconic brands to help you find that perfect connection to the pedals. From the cobbles of Flanders to your local Sunday club run, give your feet the WorldTour treatment they deserve.