The team name came from sponsors St-Raphaël who manufactured an aperitif popular at the time. The team had several co-sponsors during their existence, Campagnolo, Dunlop, Helyett, Hutchinson, Gitane and Quinquina (a subsidiary of St-Raphaël). The years 1959 & 1960 saw St-Raphaël replaced on the jersey by Rapha which was the inspiration for the UK clothing brand. In 1961 however, St-Raphaël returned to the jersey.
Despite the many high profile riders associated with the team such as founder Raphael Geminiani, Jacques Anquetil, Tom Simpson, Roger Riviere etc. we like to think of the team as the spiritual home of Yorkshire hero Brian Robinson.