Cinelli has a long history in cycling, and like most companies, has had to adapt to keep itself relevant in an ever-increasingly crowded marketplace. 

We've often admired the ultra-modern and also the traditional designs of their cotton caps but it was only recently that we realised that our customers might do too.

Thanks to some interesting data insights, our eCommerce platform revealed that "Cinelli Caps" was a search term many were using with no relevant products found.

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