QUALITY CYCLING CLOTHING SINCE 1996 - THE UK'S FIRST RETRO MANUFACTURER
QUALITY CYCLING CLOTHING SINCE 1996 - THE UK'S FIRST RETRO MANUFACTURER
March 20, 2026 2 min read
With the 117th edition of Milan–San Remo approaching, the cycling world once again turns to the Italian Riviera. Known as La Primavera, it remains the longest one-day race on the WorldTour calendar—an almost 300km test of restraint, positioning, and endurance.
Unlike the cobbled Monuments or the high mountains of July, Sanremo is defined by patience. The race rarely reveals itself until the final hour, when the peloton hits the Cipressa and, more decisively, the Poggio di Sanremo. After six hours of measured effort, everything comes down to a handful of kilometres.
It’s this unique demand—long, steady intensity punctuated by explosive efforts—that makes equipment choice critical. Comfort over distance is not a luxury here; it’s a prerequisite.

The connection between endurance riding and the Sanremo name is no coincidence. The Shutt Sanremo range is designed with exactly this kind of riding in mind—long days where consistency matters more than outright speed.
Shutt Sanremo Bib Shorts: Designed for distance, these are the foundation of any long-ride kit. With recycled performance fabrics and a focus on stability in the saddle, they prioritise sustained comfort over hours rather than minutes.
Shutt SR Evo Bib Shorts: A more refined evolution, the SR Evo introduces a higher-spec chamois and a closer, more supportive fit. Subtle compression and improved panel construction make them better suited to harder efforts when the pace lifts—whether that’s on your local climb or the final push home.
Not every ride is Sanremo—but the principles still apply.
Prendas Veloce Evo: A race-oriented bib short with a close, compressive fit, suited to high-tempo riding and faster group efforts.
Prendas Core Bibs: A dependable, everyday option built for consistency. The kind of kit you reach for when the ride matters more than the result.
No nod to Sanremo is complete without recognising the visual language of the sport’s past. Long before modern helmet design, the cotton cap was both practical and symbolic—worn under helmets, in rain, or alone in the sun.
Some designs remain inseparable from the race’s history:
| Cap | The History |
| Molteni Arcore | The undisputed king. Worn by Eddy Merckx, who holds the record with seven wins (1966–1976). |
| Brooklyn Blue | The choice of "The Gypsy" Roger De Vlaeminck (winner in '73, '78, '79). Bold, Italian-American style that never goes out of fashion. |
| San Pellegrino | Nothing says "Italian Spring" like that dazzling orange. It’s the perfect companion for a sunny ride along the coast. |
Whether you’re watching the race unfold on the Via Roma or heading out for your own long-distance effort, Sanremo offers a useful benchmark: ride far, ride patiently, and make your equipment choices count.
Because when the road finally turns upward—however briefly—you’ll want nothing left to think about but the effort itself.
Shop the full Bib Short Collection here and find your perfect fit for the long road ahead.
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April 16, 2026 4 min read
Relive the 1996 Ardennes Classics. From Amstel Gold Race to Liège–Bastogne–Liège, discover the tactics, riders and retro cycling jerseys that defined an era.
April 02, 2026 5 min read
To celebrate 30 years of Prendas Ciclismo, we look back to 1996, a defining season in the history of the Tour of Flanders and Paris–Roubaix. From Michele Bartoli’s victory in Flanders to the dominant team performance by Mapei–GB in Roubaix, it was a year that captured the spirit of the cobbled Classics. This is the story of the races, the teams, and the jerseys that shaped our beginnings.
March 27, 2026 2 min read
Step into the shoes of the pros this weekend at Prendas. Whether you’re chasing the knitted innovation of DMT as seen on the feet of Tadej Pogačar, the relentless precision of the Shimano S-Phyre, or the deep cycling heritage of Mavic, now is the time to upgrade. We’re offering a 20% discount across these three iconic brands to help you find that perfect connection to the pedals. From the cobbles of Flanders to your local Sunday club run, give your feet the WorldTour treatment they deserve.
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