The Pro’s Choice: 20% Off DMT, Shimano, and Mavic This Weekend

In the world of cycling, your shoes are more than just gear. They are your primary connection to the machine, the silent partners in every gruelling climb and every victory salute. Whether you are a fan of the classic lace-ups or the latest in dial technology, the right pair of shoes can be the difference between a "good ride" and an "epic day."

To celebrate the start of the season, we are offering 20% off our entire range of DMT, Shimano, and Mavic shoes this weekend only.

Enter this code at checkout:  SHOES20

Offer ends 30th March 2026, 2359hrs

DMT: The Tadej Effect

It is impossible to talk about DMT without mentioning the phenomenon that is Tadej Pogačar. While most of the peloton has moved toward plastic dials, the world’s most exciting rider still reaches for laces. Why? Because the fit is unparalleled.

The DMT Pogi’s Superlight is the culmination of that partnership. By using a sophisticated 3D-knitted upper, DMT has created a shoe that feels like a second skin. It’s light, it’s breathable, and it’s been proven on the steepest ramps of the Giro and the Tour. If you want the same aero-advantage and comfort used by the man himself, view the full DMT collection here.

Shimano: The Pro’s Workhorse

If you’ve ever stood at a race start, you’ve seen the "sea of white." The Shimano S-Phyre RC903 in White has become the gold standard for the modern professional. Worn by the likes of Mathieu van der Poel, these shoes represent Japanese engineering at its peak.

The S-Phyre isn't just about the "pro look," though it certainly delivers on that front. It’s about power transfer. The 360-degree surround-wrapping upper and the ultra-stiff carbon sole ensure that every watt you produce goes directly into the drivetrain. It is a shoe built for the chaos of a Flanders sprint but refined enough for an all-day epic in the lanes. Explore the Shimano range here.

Mavic: A Century of Heritage

For those of us who grew up watching the yellow neutral service cars follow the greats like Stephen Roche and Greg LeMond, Mavic holds a special place in the heart. That French "Sang Jaune" (yellow blood) runs deep in their footwear design.

The current Mavic range, featuring the Cosmic Ultimate, continues that legacy of performance. Using Matryx technology—a weave of polyamide and Kevlar—Mavic provides a level of foot stability that few can match. It’s a refined, classic fit that pays homage to over 130 years of cycling history while keeping its eyes firmly on the road ahead. Check out our Mavic collection here.

Don’t Wait for the Breakaway

This 20% discount is only available through the weekend. Whether you are looking for the knitted innovation of DMT, the precision of Shimano, or the heritage of Mavic, now is the time to upgrade your kit.

Shop all Cycling Shoes

Enter this code at checkout:  SHOES20