In the past, we successfully sold both the Giro D'Italia leaders jerseys in addition to the special edition Stages jerseys, such as the Barolo, Prosecco and Chianti Classico; however, times change and it's no longer commercially viable for us to do so.
Then we had a rethink and realised that we really missed them. After getting our heads together and thinking about how we can best bring back these iconic cycling brands, we decided to team up with Santini's to create this striking Grand Tour merchandise to celebrate the three tours and evoke a sense of the gravitas the Grand Tours bring.
These fabulous Grand Tour Celebration cycling jerseys and other items subtly use the three colours you'll know from the jerseys of the leaders, throughout the designs. This pays homage to the massive Grand Tours that dominate the cycling season and gives you, the cycling enthusiast (and us!) a chance to wear a piece of history.