Giessegi Srl was founded in 1984 by Simone Fraccaro, a professional road and track rider in the 70s and 80s. Sig. Fraccaro, was a highly respected pro who rode for Bianchi/Campagnolo, Gelati Sanson, jollj Ceramica, Carrera and various incarnations of GiS Gelati picking up 2 x Giro d'Italia stages and 3rd GC in Tirrreno-Adriatico amongst his palmares.
He took this wealth of experience into the manufacturing sector after he retired. Within a few years his fledgling business was manufacturing the jerseys for his former Team Gis Gelati and have provided clothing for many successful pro teams throughout the years.
In an era where so many have taken the decision to "outsource" manufacturing, they have decided to keep their production "in house" in a region of Italy with a long tradition in the bike and sport textile industry. Thus enabling direct control of product development and manufacturing process. They even make their own highly rated seat inserts "in house". These seat pads are so good, they are even purchased by rival manufacturers to use in their own products.
The company is nowadays in the experienced hands of Simone's son and is one of the 5 leading manufacturers of custom bike wear in Italy. Giessegi delivers its products to customers in 30 foreign countries and much of the technology behind these bib shorts and seat pad
were developed from the exacting demands of high level pro racing.