Founded by Alberto Contador, Ivan Basso and cosmetic manufacturing expert Alessandro Rombelli, Bend36 is made by Cleys (one of Italy's leading cosmetic manufacturing companies) to provide you with a cutting-edge line of Chamois Cream for men and women that have achieved the PLAYSURE doping-free certification.
This ensures that any substance banned by the World Doping Agency (WADA) is not included in the manufacturing of any Bend36 product.
The company's name Bend36, suggested by Basso & Contador, refers to the36 hairpin bends that feature on the road from Bormio before reaching the summit of the Stelvio Pass at 2,758m.
Whilst it's true that seat pad technology has come a long way, which could arguably eliminate the need to use chamois cream, cyclists who cover many miles still opt to use chamois cream to minimise friction between skin and clothing to help with the prevention of skin irritation and saddle sores.
If you are going on a training camp, then chamois cream is well worth taking, even if you don't normally use it due to the inevitable increase in mileage/time in the saddle.