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It's not just the jersey designs of super-teams like La Vie Claire, Peugeot, and Molteni that we admire - we also have an appreciation for some of the smaller, second division teams like Safir, SEM, M.I.C and Willem having previously been featured in the Prendas retro peloton.
This brings us to the Watneys cycling team of the early 1970s, where team captain Frans Verbeeck and his teammates were used to promote the brand's popular Watneys Red Barrel across Belgium.
Whilst Verbeeck's palmarès were no doubt dented by Eddy Merckx's dominance during the period, Verbeeck is probably better known for his business ventures post-retirement starting Vermarc Sport in 1977, who currently supply the successful Deceuninck - Quick Step cycling team.
The Watneys Beer brand is on the comeback trail, so this officially licensed product has the blessing of the new team creating a buzz in the brewing industry - hence Watneys is back on the inside collar of the jersey.